A lot of people have asked me what is the process of setting up a booth at a trade show, kind of a behind the scenes look at what is involved. I am not always there to set up the booth as I am usually teaching a seminar or workshop; so when I got the chance to attend a show with Earth Safe Finishes I decided it was a good time to take a few photos to give you an idea of the process.
When we (Nancy Burkhart; the owner of Earth Safe Finishes and myself) first arrived at the convention center we found our booth….it had our name and booth number on the backdrop along with three tables in the space (they were still setting up the booths which is why there was an extra table in our space as we had ordered two not three). We set down the boxes which we brought in with us and went to get the rest of our supplies. There are some shows where you are not allowed to carry anything in which can be quite costly, so when you are allowed to carry items it is good to take advantage of the cost savings and do so.
The first thing to go up in the booth is the Earth Safe Finishes banner on the center of the backdrop. This is a feat in itself considering there are no ladders around, we were able to locate a couple of chairs to stand on to get the banner in place.
Then the process of deciding what else will be hung (you will notice in later photos we did remove the samples that are under the banner as we did not like how they looked and found a better place for them; also that’s Nancy in the photos). It is good to have a plan but also you need to be flexible as the booths are not always what you ordered.
Next we covered the tables with black fabric and started unpacking everything; determining which area they will go in.
In the process creating a bit of mess during set up….
We managed to spilled over into the booth next to us when one of our sales reps came by and dropped of some samples she created for the booth.
The display table started coming together quite nicely .
Next we worked on setting up the demo table….
Next it was time to add some finishing touches with a small display on the floor using the suitcase we brought things in with and covering it with black fabric to match the tables.
We decided to move the art from under the banner to either side of the sign on the demo table although we did not have a secure way to keep them up….so we headed to a store….
To pick up some VELCRO® brand Sticky Back Fasteners
Which worked perfect for hanging these items to the front of the demo table….
So after 5 hours the booth is set up and looks great….we are ready for the 8:30 am start of the show the next morning. I love this whole process and knowing we will have busy days in the booth filled with people excited to see the new products and projects that were created for the booth!
Here is a photo of Nancy and me….it was an AWESOME show! Just an FYI tearing down the booth goes about twice at fast as setting up!